Toitū Department of sustainability
publication design
2022

I have created this design for an annual report printed at A4 and saddle stitch bound.

Annual reports are often quite simple and serious so I wanted to create something more different and ‘fun’ without pulling too far from the required elegance and formality of an annual report. 

A key feature of my report is the green and beige colour scheme. I chose this to reflect the natural aspect of Toitū and have a strong theme/creative direction throughout.

The pressed leaves motif used throughout is a reference to the company's mission which is to promote and preserve the natural environment as this reflects the timelessness and preservation of nature within this publication.